Tuesday, April 16 @ 7:00 PM
Woodbridge Main Library - Ground Floor Meeting Room
For a small business owner "Success" might simply mean enough cash in the bank. The banker would look at a few years of balance sheets and P&L statements but what good is that if you can not make payroll? Other than paying employees and other debtors, cash also generates flexibility and resilience. But cash is not cash flow. This session will get into the subject of cash flow. Attendees will
- Gain an understanding of cash flow
- Learn how to develop a cash flow statement and projections
- Set goals
- Learn ways to optimize cash flow
This program will be presented by Keith Whelan of Cash Flow Navigator. Keith specializes in lead generation marketing programs to optimize customer acquisition, retention and referrals using traditional & social media. He is the Director of Business Development in Social LG. Keith is also a member of the Board of Advisors at the Middlesex County SBDC and as a consultant he has assisted local businesses on topics including business and financial plan development and cash flow management.
Keith has also taught marketing and strategy courses to undergraduate students enrolled in Rutgers University's Business program. Previously, he was a VP Marketing at HSBC. Keith is currently working on a book and framework on Cash Flow.
This program is free and open to all.